Strong relationships with local academy partners is the key to building effective business engagement in our high schools. The Academies of Nashville provide students with meaningful, hands-on learning in context through unique partnerships with local businesses, non-profit organizations, and government agencies. The Teacher Team Externship Program gives teachers an opportunity to have a real-world professional experience at a host organization to develop a project-based curriculum that gives students industry exposure and applied learning. Teachers from Glencliff High School’s Ford Academy of Business and Innovation had the opportunity to have an externship with their business partners, Redpepper Advertising Agency.
For our summer externship we visited Redpepper; they are an ad agency by day, but an invention lab by night. Upon arriving, we took a tour of the building and learned a little bit about the company’s norms and ideals. The company is innovatively driven. They focus their layout and norms on pushing people to further themselves and the company because like one of their norms spells out, “If you’re not changing, you’re dying.” They are founded around supporting everyone’s personal growth. This is something we were particularly inspired by because we see it as a valuable cultural component for our academy structure. Redpepper believes in empowering, rather than policing. As the Ford Academy of Business and Innovation, we need to give our teachers as well as our students the support and encouragement to try new things and pursue their passions.
The activities we participated in were based around the client experience at Redpepper. On the first day, we met with Matt, Erik, and Carl and learned about the Redpepper Invention Lab. We were able to see previous inventions created by the lab as they explained that manipulating and “playing” with new technologies helps keep them at the forefront of marketing. On the second day, we met with their New Business Department, including Samara and Victoria. They expounded on the ways they attracted new clients. Then we met with Ann, Nate, and Jamie and learned about the strategic planning that goes into developing ad campaigns for their clients’ needs. This meeting was especially invigorating, as it gave us a solid grasp of what our project would look like. The team was very helpful in brainstorming what our students’ experience could be. Next, we met with Yancey, Brooke, and Ily and explored design solutions and social media strategies in the marketing field. On the final day, we were able to share our experiences with our Academy principle and coach and meet with one of Redpepper’s copywriters, Leslie, where we learned about how the language in an ad impacts the targeted audience.
When learning about the company’s ideals, we discovered the concept of having a business full of stars as opposed to circles. We would like to incorporate this concept in our classrooms by encouraging our students to have “sharp corners”. We want them to pursue their passions and strengths rather than “fix” their weaknesses, making them well-rounded. We used this insight as a springboard to develop our PBL. Our project idea is a design thinking challenge based around creating a new social media platform that meets specific niche interests among our student population, thus highlighting their sharp-corners. Students will use data analysis and elements and principles of design to develop their platform both strategically and visually. We will accompany them on the journey to research and discover key characteristics that could bring success to their new platform.
Our overall experience at Redpepper drove us to attempt to establish an intrinsically motivating environment for both the teachers and students of our academy. We are excited to share our discoveries with our colleagues and implement our PBL to engage our students in a similar experience.